We craft design-led greenery that draws people in, shapes in-store experience, and helps retail spaces feel more engaging, memorable, and considered.

Planting that enhances the retail experience

In the age of online shopping, delivering a strong in‑store experience isn’t optional, it’s essential. Nothing replaces the energy of a retail environment that feels alive and beautifully put together. Thoughtful planting helps create this sense of vitality, shaping first impressions, guiding how customers move through a space and supporting a more engaging, memorable experience.

Climbing plants weaving through architectural gold mesh screens in a premium retail precinct interior, demonstrating how greenery enhances the in-store experience
Aerial view of a modern indoor space with wooden flooring, multiple round tables with blue chairs, green plants in planters, large windows with wooden blinds, and a person walking on a corridor beside a staircase.

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Storefront planting that draws customers in

The storefront is where attention is won or lost. The right greenery creates an immediate point of difference, helping retail spaces stand out and feel more inviting from the street. It signals care and quality, drawing people in and setting the tone for what they’ll find inside.

That first moment shapes behaviour. When a space feels considered and welcoming, people are more likely to slow down, step inside and explore. It turns passersby into customers and creates an instant connection with the brand.

Large-scale exterior green wall covering a retail building facade with lush mixed foliage, designed by Outside In to attract foot traffic and strengthen storefront appeal
Large statement bird of paradise and tropical plants in dark commercial planters installed inside a retail food precinct to improve customer flow and in-store experience

Improving in-store experience and flow

Once inside, the environment shapes how customers move, explore, and engage. Greenery can guide flow, create visual moments, and break up large areas,  making stores feel more intuitive and comfortable to navigate.

Research shows that biophilic design can influence how people experience a space, encouraging exploration and sustained engagement rather than quick, transactional visits.  Customers shift from browsing with intent to discovering, increasing interaction with both the space and the product.

Creating memorable moments and focal points

Retail environments benefit from moments that capture attention. Feature greenery, such as plant walls indoor or statement planting, creates visual anchors that draw people in and encourage interaction.

These moments do more than add interest, they shape memories. Customers are more likely to recall and share spaces that feel unique and immersive, turning the physical environment into part of the brand experience.

Busy retail precinct laneway with architectural timber arches, trailing greenery and statement planters creating a memorable and immersive shopping environment
Lush exterior green wall installed behind a White and Wong's restaurant sign, demonstrating how biophilic design enhances retail brand identity and visual appeal

Enhancing your brand identity

Greenery helps express brand identity in a way that feels natural and authentic. It adds depth, texture, and softness, shaping an environment that feels considered rather than purely commercial.

Nature-inspired retail environments have been shown to improve customer perception of quality and value, reinforcing brand positioning and creating a stronger emotional connection.

Improving dwell time & customer behaviour

The longer customers stay, the more likely they are to engage and purchase. Greenery creates environments that feel calmer and more comfortable, encouraging people to slow down and spend more time in-store.

Studies indicate that biophilic design can increase dwell time by up to 30%, directly influencing customer behaviour and overall sales performance.  More time in-store leads to deeper engagement, stronger brand connection, and increased likelihood of purchase.

Outdoor retail seating area with layered tropical planting, palms and statement pots designed to create a calming environment that encourages customers to slow down and stay longer

Create a retail space people want to explore

Book a complimentary consultation with our design team today.

Anna Manson, Senior Associate and Senior Interior Designer at Jasmax
"Working with Outside In was an absolute pleasure. They were incredibly easy to collaborate with, always open to ideas, and brought an innovative approach to every stage of the project."
Anna Manson
Senior Associate | Senior Interior Designer, Jasmax
Brett Hautop, Founding Partner of Workshape, working on a laptop in a modern cafe setting
We can functionally change how a space works based on how we reorganise and re-orientate these planters. It’s a flexible system that allows the space to adapt over time. That doesn’t really exist in any other product I’ve seen.
Brett Hautop
Founding partner of Workshape
Eileen Skinley, Operations Manager at Partly
“Working with Outside In has been an incredible experience. The greenery has transformed our space. We’ve noticed a genuine boost in energy and creativity since the installation!”
Eileen Skinley
Operations Manager, Partly
Harry Denley, Senior Interior Designer at Warren and Mahoney
“Outside In delivered exceptional service. They collaborated closely with the design team, refined integrated planting elements and ensured seamless delivery, maintaining the highest quality standards.” 
Harry Denley
Senior Interior Designer, Warren and Mahoney
Helen Martelli, Director of Clinical & Operations at Tamahere Country Club
"This is a company that delivers on their promise, and has added immense value to the businesses I've been working in. They exceeded my expectations."
Helen Martelli
Director - Clinical & Operations, Tamahere Country Club
"Outside In took a beautiful space and made it even more beautiful. The addition of lush planting with a complimentary design element has added so much softness and colour to the interior of an industrial design."
Jessica Cooper
Co-Founder, Home NZ
Interior Plantscape Association Awards Icon
"This company is bringing sustainability to the forefront and inspiring people of all ages. Seeing the figures was a highlight. Well done!"
Judges' Comments
Interior Plantscape Association Awards
Jun Tsujimoto, Head of Design at Jasmax
"With their specialist expertise in selecting the right plants to thrive in internal environments, and technical expertise in delivering the design concept to perfection, Outside In have brought the vision for this garden to life."
Jun Tsujimoto
Head of Design, Jasmax
Kevin Dias, Hotel Manager at Sudima Auckland City
"The team really took the time to understand our vision, delivering beautiful greenery that has completely transformed our spaces. Their professionalism, creativity, and attention to detail have made them a valued partner."
Kevin Dias
Hotel Manager, Sudima Auckland City
Teresa Fowler, National Facilities Manager at One NZ
"Outside In's creativity and innovation with our planting design was outstanding. Their team did a tremendous job with the installation, making it seamless and on time."
Teresa Fowler
National Facilities Manager, One NZ

Design

We start by fully understanding your unique requirements and writing a detailed design brief. We then present a proposal including floorplans, visuals and all-inclusive pricing.

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Install

Our trained team will install your greenery safely and on time. As a SiteWise Gold certified supplier, we prioritise health and safety. We work seamlessly with your contractors.

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Maintain

Our experts will care for and guarantee the health of your plants. You’ll enjoy superb service and the convenience of your own Outside In account manager.

Two women tending to lush green indoor plants, surrounded by large leafy foliage.
Large concrete bowl planters with statement trees and mixed tropical planting installed outside a retail precinct entrance, showcasing the role of greenery in retail design

Why greenery plays a vital role in retail design

Greenery influences how customers experience and move through a retail space, shaping attention, engagement, and how long people choose to stay. Greenery done well:

  • Attracts attention and increases foot traffic from the street
  • Encourages longer dwell time, supporting deeper in-store engagement
  • Improves customer comfort, helping people feel more relaxed and open to browsing
  • Enhances perceived quality, strengthening brand positioning and value
  • Creates memorable, shareable environments that customers return to

When integrated well, greenery supports not just how a space looks, but how it performs, helping turn visits into experiences, and experiences into sales.

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Our thoughtful, award-winning design team brings over 12 years of experience shaping commercial interiors.

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Every project is carefully considered, from detailed floor plans and planting schemes to custom design greenery created exclusively for your space.

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We offer a seamless, end-to-end experience that includes design, sourcing, installation and ongoing expert care, ensuring your greenery continues to thrive long after day one.

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Our work is grounded in biophilic design principles, allowing us to create spaces that are both visually impactful and thoughtfully designed for how people experience them.

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We provide nationwide service across New Zealand, with teams in Sydney and Melbourne, and the capability to deliver special projects around the world.

Can greenery increase foot traffic in retail stores?

Yes. Greenery can help retail spaces stand out and feel more inviting from the street, encouraging more people to enter. A considered storefront creates a stronger first impression, which plays a key role in attracting foot traffic.

Does greenery affect how long customers stay in-store?

Greenery can encourage customers to spend more time in a space by making it feel more comfortable and engaging. Environments incorporating biophilic design can increase dwell time, which is closely linked to higher customer engagement and sales.

Are plant walls suitable for high-traffic retail spaces?

Yes. Plant walls can be designed specifically for high-traffic environments using durable systems and carefully selected plants. When planned well, they remain visually strong and perform reliably over time.

What are the best plants for retail interiors?

The best plants depend on factors such as lighting, layout and how the space is used. In retail environments, plants are typically selected for their resilience, visual softness and ability to maintain a consistent, high-quality appearance.

How is greenery maintained in retail environments?

Greenery requires regular care to keep it looking its best, including watering, pruning and monitoring plant health. With the right approach, installations remain consistent and visually strong even in busy retail settings.

Talk to our team

If you have a project you’d like to discuss or simply wish to enquire about commercial plant hire or another service, we’d love to hear from you.

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  • New Zealand
  • Australia
  • International
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Sydney and Melbourne
launch special: 3 months FREE plant hire*

Complete the form and we’ll be in touch or call us now.

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Smiling man with curly hair wearing a black polo shirt sitting at a wooden table with folded hands in a room with large green plants.

Sydney and Melbourne
launch special:
3 months FREE plant hire*

Sydney and Melbourne
launch special: 3 months FREE plant hire*

Full design consultation

Installation

Professional plant care

*Available to new commercial clients who sign up to a standard plan before 31 July 2026.

Call us
Smiling man with curly hair wearing a black polo shirt sitting at a wooden table with folded hands in a room with large green plants.